On Thursday, January 12, Target unveiled their new design platform for their stores as well as online: The Shops at Target.
The Shops will be an ongoing program that will partner directly with specialty shop owners and boutiques, creating a "sense of discovery -- what every one of our customers love when they come to Target," the director of fashion and design at Target Brian Robinson tells NBC.com.
Target will be collaborating with five boutiques across the country: The Candy Store in San Francisco, Cos Bar cosmetics, Polka Dog Bakery in Boston, Privet House home goods and The Webster in Miami Beach.
These shops will debut on May 6 and you'll be able to shop them for just six weeks until a new group of collaborators is switched in in the fall.
Having the little boutique shops in a Target will create a "shop-in-shop" experience and will undoubtedly give Target some extra attention.
Prices begin at $1 for a nail file and go up to $159.99 for a pouf chair.
And don't worry about the designer collaborations, because those will still be around! In fact, Jason Wu's collection for Target makes it debut February 5th.
Below is an introductory video of The Shops at Target.
The Shops at Target
Not bad Target, not bad. I'm excited to see the ambiance of Target once these Shops make their showing.